Legacy Building with WDB Marketing

Did you miss reserving your seat at the table ?

Don’t worry I got you for the next one.

Legacy Announcement 2023
Learn more about Legacy Weekend
Legacy Impact Video

Past Legacy Highlights

2021 Legacy Awards Young Business Leaders Honorees on People to People
2022 Legacy Recap
2022 Legacy Recap

In partnership with

Bright Ideas Company

How I Brought This to Life

OUR HEALTH, OUR LEGACY | LEGACY HEALTH EQUITY GRANT LUNCHEON | 2022

Partner alignment. Coordinated around WDB Marketing, Blue Cross Blue Shield of Illinois, the grant recipients, and community stakeholders.

Guest experience. Built the luncheon flow around awards, introductions, presentations, and connection.

Brand in the room. Carried the “Our Health, Our Legacy” campaign into signage, tables, presentation materials, and guest touchpoints.

On September 20, 2022, WDB Marketing and Blue Cross Blue Shield of Illinois hosted a grantee luncheon publicly announcing a $300,000 Health Equity Grant supporting four Chicago organizations: Chicago Fit 4 Life (health & fitness), TMH Behavioral Services (mental health), Purple Path Consulting (restorative justice), and Trap House Chicago / Garfield Park Right to Wellness Collaborative (restorative justice focused on Black male practitioners). The grant was announced in connection with WDB Marketing’s annual Legacy Gala Awards, which celebrates the impact of Black entrepreneurs.

WDB Marketing Health Equity Grant press release, September 19, 2022
Official press release — WDB Marketing & Blue Cross Blue Shield of Illinois, September 19, 2022

Documented scope: coordination plan, communications plan, brand strategy, and press materials.

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