Journalism Is Not a Popularity Contest; it’s a Practice, not a Metric.

In an era obsessed with metrics and influence, it’s become common to confuse visibility with legitimacy. Follower counts, likes, and algorithms are often used as shortcuts to determine credibility socially, legally, and politically. But journalism has never worked that way, and it still doesn’t.

Journalism is not defined by how many people follow you. It is defined by the practice: inquiry, documentation, discernment, and ethics.

What is journalism?

Journalism is the disciplined practice of gathering, verifying, contextualizing, and ethically presenting information in the public interest.

Notice what’s not in that definition:

  • Follower counts
  • Virality
  • Personal branding
  • Popular opinion

Journalism is a method, not a mood.

At its core, journalism requires:

  1. Inquiry which is asking informed questions
  2. Documentation via recording conversations, events, and facts
  3. Verification from cross-checking information and sources
  4. Editorial judgment by deciding what to publish, how, or whether at all
  5. Ethics is minimizing harm, protecting sources, and exercising restraint

I don’t stop being a journalist because I chose not to publish something.
In fact, that’s often when journalism is most evident.

Conversations can happen without publication. Interviews can occur without release. Information can be verified, contextualized, and ultimately withheld. not because it didn’t happen, but because discretion mattered more than attention. That is not fabrication. That is judgment. Sometimes it’s best that way, too.

There are moments when the responsible decision is to retract, unpublish, or archive a story. Not every truth is meant to be broadcast, especially when doing so would create unnecessary harm, entangle private parties, or reduce complex human situations into a public spectacle. It’s already enough reality media with drama being produced consistently, in dominant and alternate sources, so choosing restraint is not a weakness. It’s professionalism and grace.

What makes someone a credible source?

Credibility isn’t a vibe. It’s a stack, as a matter of fact.

A credible source typically has a combination of:

1️⃣ Formal education

I have:

  • An Associate of Arts
  • A Bachelor’s degree in Communications
  • A Broadcasting certification

That means:

  • I’ve been trained in media theory, communications law, ethics, research methods, and audience analysis
  • I understand editorial standards, framing, and public responsibility
  • I was evaluated, credentialed, and graduated under institutional standards

That alone places me well within professional legitimacy.

2️⃣ Methodological competence

My portfolio shows that I:

  • Conduct interviews
  • Document narratives and cultural events
  • Work across written, visual, and broadcast formats
  • Understand PR, media relations, and editorial boundaries
  • Make conscious publish / retract decisions based on ethics, not pressure

That’s journalism in practice, not theory.

3️⃣ Editorial discretion

This part matters more than people realize.

A credible journalist:

  • Knows when not to publish
  • Protects third parties
  • Separates documentation from spectacle
  • Understands that truth without context can cause harm
    • or sometimes the truth with context can cause harm if it’s not delivered properly

I demonstrate this by retracting stories that became too messy to responsibly release, especially if I have to support them if it comes to me in the form of an inquiry.

That is not disqualifying.
That is editorial maturity.

4️⃣ Independence

I am not operating as:

  • A gossip blog
  • A hype page
  • A paid mouthpiece
  • A fan account

I operate independently, with my own standards and boundaries.

That independence is part of credibility, even when it upsets people who want access or control (of a narrative).

What concerns me more than criticism is a growing tendency toward revisionism when mediocrity isn’t accepted, or access is denied. When boundaries are enforced, legitimacy is suddenly questioned, especially when there’s no clout chasing involved. When collaboration is no longer available, history is rewritten as if engagement never occurred at all. This tactic isn’t new; it’s ancient, and it lacks transparency.

Ethical journalism does not operate on entitlement or a false sense of content creation. Access is not owed, proximity is not permission, and past conversations do not guarantee future platforms nor do they guarantee creditable published works. When access is revoked or personal opinions are shared, it is not an invitation to discredit the work or the worker. It is simply a decision. Just like someone’s opinion.

Follower count measures:

  • Reach
  • Popularity
  • Algorithmic distribution

It does not measure:

  • Accuracy
  • Ethics
  • Training
  • Truthfulness
  • Legitimacy

By that logic:

  • Freelance journalists wouldn’t exist
  • Local reporters wouldn’t count
  • Investigative journalists working quietly would be “fake”
  • Archival researchers would be irrelevant

That argument collapses under basic scrutiny.

I stand by the work I’ve published and the work I’ve chosen not to publish or never published because I worked with some partners where we couldn’t get on the same page for some reason. All reflect the same standard. Documentation does not require exposure. Integrity does not require consensus. And credibility does not require a crowd. It all requires practice, earned and non-paid creditable work, which in most industries is considered as paying dues for your credits.

Journalism is defined by method and ethics, not metrics.
My work reflects both.

Some stories are resolved privately because that is where they belong. Not on the internet or circulating around people who can’t help you resolve the situation or tell the story. Some records are archived because restraint is part of the responsibility and being ethical in your dealings. And some conversations are over not because they never happened, but because they no longer serve the public good.

Journalism is not a popularity contest.
It is a practice.
And I practice it with intention.

Mastering Email Etiquette: A Guide for Social Entrepreneurs, Students, and Emerging Leaders

In today’s fast-paced digital world, email remains one of the most essential tools for building connections, driving initiatives, and closing deals. Whether you’re a social entrepreneur pitching your latest venture, a college student reaching out to a professor, or a business owner collaborating with partners, mastering email etiquette is critical to making a strong and lasting impression.

As a communications generalist and account executive with experience in branding, marketing, and public relations, I know how vital it is to communicate effectively, especially when representing yourself or your organization. Below are actionable tips tailored to those looking to elevate their email communication.

  1. Be Intentional with Your Subject Line

Your subject line is like the headline of a news article—it needs to grab attention while being clear and concise.
    •    For Entrepreneurs:
“Collaboration Opportunity: Enhancing Community Impact Together”
    •    For Students:
“Request for Feedback on Internship Proposal”

A strong subject line sets the tone for the email and helps the recipient prioritize your message.

  1. Use a Friendly Yet Professional Greeting

Address your recipient by name whenever possible. Personalization shows effort and respect, especially when reaching out to someone new.
    Example:
“Dear Dr. Johnson,” (formal)
“Hi Alex,” (semi-formal)
“Hello Team,” (group email)

Avoid generic greetings like “To Whom It May Concern,” which can feel impersonal.

  1. Get to the Point Quickly

Whether you’re proposing a collaboration, asking for advice, or updating someone on a project, respect their time by getting straight to the point.
    • Before:
“My name is Briyana Kelly, and I’m writing to introduce myself and share a little about my background and why I think we’d be a good fit to work together.”
    • After:
“I’m Briyana Kelly, the founder of FEED THE HOOD NFP. I’m reaching out to discuss a potential collaboration on {Specific Project}. Let me know if you’d be available for a 15-minute call this week.”

  1. Show Your Value

When reaching out to potential collaborators, mentors, or clients, briefly explain why you’re reaching out and what’s in it for them.
    •    For Social Entrepreneurs:
“Our nonprofit specializes in workforce development for marginalized communities, and I’d love to explore how we can partner with your organization to expand your impact.”
    •    For College Students:
“I admire your work in [specific area] and would appreciate the opportunity to learn from your experience through a brief informational interview.”

  1. Be Polite and Mindful of Tone

Your tone can make or break your email. Strike a balance between professionalism and approachability.
    •    Use polite phrases like:
    •    “I would appreciate it if…”
    •    “Would you mind sharing…”
    •    “Thank you for your time and consideration.”
    •    End with a positive closing, such as:
    •    “Looking forward to hearing from you!”
    •    “Thank you for your support!”

  1. Proofread for Clarity and Grammar

A polished email reflects your attention to detail, which is especially important for entrepreneurs pitching ideas or students applying for opportunities. Before hitting send:
    •    Check for typos or grammatical errors.
    •    Ensure your tone aligns with the purpose of your email.
    •    Confirm you’ve included the correct names, dates, and attachments.

  1. Include a Clear Call-to-Action (CTA)

Your recipient should know exactly what you need from them and when.


      Examples of CTAs:


    •    “Please let me know if you’re available for a meeting next week.”
    •    “Kindly review the attached proposal and share your feedback by Friday.”
    •    “I’d appreciate it if you could connect me with someone from your team who handles partnerships.”

  1. Attach Files and Links Thoughtfully

If you’re including an attachment or link, mention it in the body of your email so the recipient knows what to look for.
    •    Example:
“I’ve attached our most recent annual report for your review. You’ll find details on our impact metrics on page 5.”

Always double-check that you’ve attached the correct file or included the right link before sending.

  1. Use “Reply All” and CC Sparingly

If you’re part of a group email thread, only use “Reply All” when everyone truly needs to see your response. Avoid clogging inboxes with unnecessary replies.

  1. End with a Professional Signature

Your email signature should be simple but informative, especially if you’re an entrepreneur or college student looking to establish credibility.
    •    For Entrepreneurs:
[Your Full Name]
Founder, [Organization Name]
[Phone Number] | [Email Address] | [Website]
    •    For Students or Recent Graduates:
[Your Full Name]
[University Name], Class of [Year]
[Email Address] | [LinkedIn Profile Link]

  1. Timing is Everything

Send your emails during regular business hours to increase the likelihood of a timely response. If your recipient is in a different time zone, consider scheduling your email accordingly.


Why Email Etiquette Matters for Your Audience

For social entrepreneurs, college students, and emerging leaders, every email is an opportunity to build relationships, showcase professionalism, and leave a positive impression. Thoughtful, well-crafted emails not only demonstrate respect for the recipient’s time but also position you as someone worth engaging with whether you’re pitching a new idea, applying for an internship, or seeking mentorship.

By following these tips, you’ll enhance your communication skills and open doors to meaningful collaborations, funding opportunities, and career growth.

Would you like personalized examples or templates tailored to your industry? Let’s take your email communication to the next level!