In today’s world, it’s not enough to blend in and play it safe. The secret to standing out isn’t in chasing trends or shouting louder than everyone else, it’s in being unapologetically authentic.
As a transformational branding consultant, I specialize in helping businesses and professionals unlock their unique voice and energy to create authentic initiatives, messages, and content that don’t feel like ads but still get results. It’s about crafting experiences that resonate deeply with your audience, building trust, and creating lasting connections.
Chris Do of The Futur with a a strategy that will transform your business this 2025!
Here’s what I believe:
💡 Authenticity automatically sets you apart. When you embrace who you truly are: your values, your purpose, your vision; you don’t need to force attention. Your uniqueness is your advantage.
💡 Strategy beats energy leaks. Stop scattering your efforts across trends that don’t align with your goals. Instead, channel your energy strategically to amplify your strengths, attract the right opportunities, and build sustainable momentum. (Note to self!)
💡 Purposeful messaging over flashy ads. Consumers can spot insincerity a mile away. I help my clients design branding initiatives that not only feel real but are real, not forced, aligning every word, visual, and action with the heart of their brand.
If you’re ready to break free from the noise, create authentic impact, and build a brand that speaks for itself, let’s connect. Together, we’ll transform your brand into a bold, strategic, and authentic reflection of your purpose.
In today’s fast-paced digital world, email remains one of the most essential tools for building connections, driving initiatives, and closing deals. Whether you’re a social entrepreneur pitching your latest venture, a college student reaching out to a professor, or a business owner collaborating with partners, mastering email etiquette is critical to making a strong and lasting impression.
As a communications generalist and account executive with experience in branding, marketing, and public relations, I know how vital it is to communicate effectively, especially when representing yourself or your organization. Below are actionable tips tailored to those looking to elevate their email communication.
Be Intentional with Your Subject Line
Your subject line is like the headline of a news article—it needs to grab attention while being clear and concise. • For Entrepreneurs: “Collaboration Opportunity: Enhancing Community Impact Together” • For Students: “Request for Feedback on Internship Proposal”
A strong subject line sets the tone for the email and helps the recipient prioritize your message.
Use a Friendly Yet Professional Greeting
Address your recipient by name whenever possible. Personalization shows effort and respect, especially when reaching out to someone new. Example: “Dear Dr. Johnson,” (formal) “Hi Alex,” (semi-formal) “Hello Team,” (group email)
Avoid generic greetings like “To Whom It May Concern,” which can feel impersonal.
Get to the Point Quickly
Whether you’re proposing a collaboration, asking for advice, or updating someone on a project, respect their time by getting straight to the point. • Before: “My name is Briyana Kelly, and I’m writing to introduce myself and share a little about my background and why I think we’d be a good fit to work together.” • After: “I’m Briyana Kelly, the founder of FEED THE HOOD NFP. I’m reaching out to discuss a potential collaboration on {Specific Project}. Let me know if you’d be available for a 15-minute call this week.”
Show Your Value
When reaching out to potential collaborators, mentors, or clients, briefly explain why you’re reaching out and what’s in it for them. • For Social Entrepreneurs: “Our nonprofit specializes in workforce development for marginalized communities, and I’d love to explore how we can partner with your organization to expand your impact.” • For College Students: “I admire your work in [specific area] and would appreciate the opportunity to learn from your experience through a brief informational interview.”
Be Polite and Mindful of Tone
Your tone can make or break your email. Strike a balance between professionalism and approachability. • Use polite phrases like: • “I would appreciate it if…” • “Would you mind sharing…” • “Thank you for your time and consideration.” • End with a positive closing, such as: • “Looking forward to hearing from you!” • “Thank you for your support!”
Proofread for Clarity and Grammar
A polished email reflects your attention to detail, which is especially important for entrepreneurs pitching ideas or students applying for opportunities. Before hitting send: • Check for typos or grammatical errors. • Ensure your tone aligns with the purpose of your email. • Confirm you’ve included the correct names, dates, and attachments.
Include a Clear Call-to-Action (CTA)
Your recipient should know exactly what you need from them and when.
Examples of CTAs:
• “Please let me know if you’re available for a meeting next week.” • “Kindly review the attached proposal and share your feedback by Friday.” • “I’d appreciate it if you could connect me with someone from your team who handles partnerships.”
Attach Files and Links Thoughtfully
If you’re including an attachment or link, mention it in the body of your email so the recipient knows what to look for. • Example: “I’ve attached our most recent annual report for your review. You’ll find details on our impact metrics on page 5.”
Always double-check that you’ve attached the correct file or included the right link before sending.
Use “Reply All” and CC Sparingly
If you’re part of a group email thread, only use “Reply All” when everyone truly needs to see your response. Avoid clogging inboxes with unnecessary replies.
End with a Professional Signature
Your email signature should be simple but informative, especially if you’re an entrepreneur or college student looking to establish credibility. • For Entrepreneurs: [Your Full Name] Founder, [Organization Name] [Phone Number] | [Email Address] | [Website] • For Students or Recent Graduates: [Your Full Name] [University Name], Class of [Year] [Email Address] | [LinkedIn Profile Link]
Timing is Everything
Send your emails during regular business hours to increase the likelihood of a timely response. If your recipient is in a different time zone, consider scheduling your email accordingly.
Why Email Etiquette Matters for Your Audience
For social entrepreneurs, college students, and emerging leaders, every email is an opportunity to build relationships, showcase professionalism, and leave a positive impression. Thoughtful, well-crafted emails not only demonstrate respect for the recipient’s time but also position you as someone worth engaging with whether you’re pitching a new idea, applying for an internship, or seeking mentorship.
By following these tips, you’ll enhance your communication skills and open doors to meaningful collaborations, funding opportunities, and career growth.
Would you like personalized examples or templates tailored to your industry? Let’s take your email communication to the next level!
Communications Generalist | Cultural Strategist | Data & Business Analyst 