Tag: underground rap

Easy O’Hare Brings Nightmare O’Hare to Life on Friday the 13th 😈

Culture News, Entertainment, Hip Hop, Culture, and Political Tricks

Chicago – On the notoriously eerie date of Friday the 13th, Easy O’Hare fused horror and hip-hop in a way only he could, with the release of his latest album, Nightmare O’Hare. Held at The New Jo’s Bar and Grill in Merrillville, Indiana, the release event transported fans and peers into an immersive experience where sound collided with storytelling in a night full of adrenaline, ambiance, and authenticity.

But what’s the big deal with Friday the 13th?

For centuries, the number 13 has carried a reputation for bad luck, and when it lands on a Friday, that superstitious energy hits different. The fear is so widespread it has its own name: paraskevidekatriaphobia. Pop culture took it even further in 1980 with the horror classic Friday the 13th, introducing Jason Voorhees; the silent, masked killer who haunted Camp Crystal Lake and slashed his way into horror history. Since then, the date has come to symbolize fear, suspense, and rebellion; making it the perfect backdrop for Easy O’Hare’s latest creative strike.

His statement? It’s giving serial killer energy.

And he’s killing these other rappers especially when it comes to the way he curates his musical projects.

Nightmare O’Hare captures that chaotic yet calculated vibe. It’s raw, cinematic, and deeply unsettling in the best way. The album rides moody production and vivid lyricism, exploring the gritty realities of urban life, survival, and the kind of darkness you face when you’re moving a certain way.

When I rap it gets scary for the competition and we chose a beat selection that fit the mood of how scary it can actually get. With this project I was showing I can pop up outta nowhere with new music at any given time after my listeners hear Nightmare O’Hare they’ll definitely go download the past projects to get all the way tapped in with me.


The theme originated from a past rap beef where I had to switch forms from Easy O’Hare to nightmare

-Easy O’Hare

The Performance

Easy’s stage presence brought the music to life with gritty emotion and undeniable power. And the supporting acts? Just as heavy. The room was charged with energy, filled with people who came to show love and stayed to be moved. It was a whole vibe and yes, the chicken was fire too.

The Artist

  • Rico Moneyy
  • Kdoug Jr
  • Aboog
  • D’kno Mr.KNOITALL
  • ESC Deez
  • Fly cool club
  • Big Nastee
  • Easy O’Hare
  • Coldhard

The Bigger Picture

With Nightmare O’Hare, Easy doesn’t just drop music, he curates experiences and releases projects with precision. He proves that there’s room for 40-year-old rappers who trap 🏚️🪤 with strategy, successfully. This isn’t a moment; it’s a method.

Nightmare O’Hare is now streaming on all major platforms.

Stay tuned for visuals, BTS moments, and more drops by following him on Instagram: @easyohare_

The Reality of Pursuing a Rap Career After 40: Strategy, Success, and Longevity

Culture News

In the hip-hop industry, timing is everything. While some artists establish their careers early and maintain relevance into their 40s, others enter the rap game later in life. Understanding these trajectories provides valuable insight into the realities of success, longevity, and sustainability in hip-hop.

As a communications strategist and brand positioning expert, I’ve worked with artists and brands to help them navigate their careers effectively. The truth is, pivoting at 40 can be a power move, one that allows artists to transition into more sustainable careers rather than chasing an unrealistic dream.

Artists Who Achieved Success Before 40 and Sustained Their Careers

Many renowned hip-hop artists built solid careers before turning 40, allowing them to maintain longevity and evolve over time:

Mainstream Veterans with Decades of Longevity

  • Jay-Z (born 1969) – Released his debut album Reasonable Doubt at 26. By 47, his album 4:44 was critically acclaimed, showcasing his ability to evolve with age.
  • Eminem (born 1972) – Gained fame with The Slim Shady LP at 27 and has continued to release successful projects well into his 40s.
  • Snoop Dogg (born 1971) – Dropped Doggystyle at 22 and remains a cultural icon with a multi-faceted career.
  • Freddie Gibbs (born 1982) – Released his debut ESGN at 31, but had been grinding for over a decade prior, showcasing how sustained effort pays off.

Griselda and the Boom-Bap Resurgence

  • Westside Gunn (born 1982) – Co-founded Griselda Records in 2012 and released Flygod at 34, proving longevity is possible with a solid foundation.
  • Benny the Butcher (born 1984) – Gained prominence with Tana Talk 3 at 34, but had been building his craft long before mainstream recognition.
  • Boldy James (born 1982) – Released his debut at 31, showing that staying consistent and working with strong producers can keep an artist relevant.
  • Armani Caesar (born 1989) – Entered the industry young but gained widespread attention after signing with Griselda in 2020.

These artists had one thing in common: they put in the work before turning 40, building organic fan bases, networking, and proving their worth in the industry long before mainstream success.

Artists Who Started Their Rap Careers After 40

While less common, some artists have attempted to launch rap careers after 40. The challenge is immense, breaking into an industry that thrives on youth-driven content, energy, and cultural trends is not easy.

Artists Who Started Their Rap Careers After 40

While less common, some artists have attempted to launch rap careers after 40. The challenge is immense, breaking into an industry that thrives on youth-driven content, energy, and cultural trends is not easy.

  • MF Doom – While active in the 1990s, his career saw a resurgence in his 40s due to his underground cult following.
  • Money Man (born 1986) – Gained recognition later in his career, but his financial literacy and business acumen helped sustain his relevance.

Why Pivoting at 40 Can Be a Power Move

For artists pushing 40 who have not built a solid foundation, pivoting is not giving up, it’s a strategic transition. Here’s why:

  • Sustainability – If rapping hasn’t become a full-time career by 40, it’s wise to explore other avenues in entertainment such as A&R, production, executive roles, or brand partnerships.
  • Diversification – Many successful artists over 40 expand into businesses, podcasting, film, and other ventures to maintain financial stability.
  • Authenticity – A 40-year-old artist competing with young rappers on trends that don’t match their lifestyle can appear inauthentic. Instead, mature artists can embrace storytelling, mentorship, or niche audiences.

Hip-Hop Career Realism in Conclusion

The hip-hop industry favors those who lay their foundation early. While there are always exceptions, it is rare for someone to start rapping at 40 and achieve financial success. However, this doesn’t mean music must be abandoned, it just means rethinking the approach.

For those truly dedicated to hip-hop, transitioning into executive roles, branding, or a genre shift (e.g., jazz, spoken word, podcasting) can be a power move rather than a loss.

Hip-hop is about evolution, understanding when to pivot can be the difference between chasing a dream and building a lasting legacy.