Tag: artist development

Ta’Rhonda Jones explores identity and transformation in the upcoming project “Breaking Character.”

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CHICAGO — Actress and recording artist Ta’Rhonda Jones is expanding her creative work into music with Breaking Character, a project centered on identity, perception and personal transformation.

The project includes tracks such as “Favor on My Soul” and “Villain,” which explore contrasting emotional perspectives, one rooted in alignment and affirmation, the other in perception and misunderstanding.

“Breaking character is really about stepping outside of what people expect from you,” Jones said. “It’s personal.”

Jones, known for her role as Porsha Taylor on the television series Empire, is using music to expand her storytelling beyond the screen.

“I choose to be present. I choose to be 100% me,” she said. “No more performing. No more people pleasing. I’m no longer who society wants me to be.”

The duality presented in “Favor on My Soul” and “Villain” reflects a broader theme of balance within the project.

“I wanted to show that balance is necessary,” Jones said. “I can be both soft and firm. Soft says I understand you, and firm says I still choose what’s best for me.”

Production for “Favor on My Soul” is underway, with visuals emphasizing tone, reflection and transformation. The project’s visual direction aligns with its themes, focusing on mood-driven storytelling and emotional depth.

“There are moments where you’re misunderstood for growing,” Jones said. “That’s where ‘Villain’ comes from.”

Jones also described the creative process as liberating, noting that each phase of development has expanded her perspective.

“Every time I create, I discover new freedom,” she said. “It feels like a phoenix rising, like I’ve unlocked a new level of consciousness.”

A release date for Breaking Character has been confirmed for June 6. The project marks Jones’ continued expansion into music and visual storytelling, positioning it as a personal and creative evolution.

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The Reality of Pursuing a Rap Career After 40: Strategy, Success, and Longevity

Culture News

In the hip-hop industry, timing is everything. While some artists establish their careers early and maintain relevance into their 40s, others enter the rap game later in life. Understanding these trajectories provides valuable insight into the realities of success, longevity, and sustainability in hip-hop.

As a communications strategist and brand positioning expert, I’ve worked with artists and brands to help them navigate their careers effectively. The truth is, pivoting at 40 can be a power move, one that allows artists to transition into more sustainable careers rather than chasing an unrealistic dream.

Artists Who Achieved Success Before 40 and Sustained Their Careers

Many renowned hip-hop artists built solid careers before turning 40, allowing them to maintain longevity and evolve over time:

Mainstream Veterans with Decades of Longevity

  • Jay-Z (born 1969) – Released his debut album Reasonable Doubt at 26. By 47, his album 4:44 was critically acclaimed, showcasing his ability to evolve with age.
  • Eminem (born 1972) – Gained fame with The Slim Shady LP at 27 and has continued to release successful projects well into his 40s.
  • Snoop Dogg (born 1971) – Dropped Doggystyle at 22 and remains a cultural icon with a multi-faceted career.
  • Freddie Gibbs (born 1982) – Released his debut ESGN at 31, but had been grinding for over a decade prior, showcasing how sustained effort pays off.

Griselda and the Boom-Bap Resurgence

  • Westside Gunn (born 1982) – Co-founded Griselda Records in 2012 and released Flygod at 34, proving longevity is possible with a solid foundation.
  • Benny the Butcher (born 1984) – Gained prominence with Tana Talk 3 at 34, but had been building his craft long before mainstream recognition.
  • Boldy James (born 1982) – Released his debut at 31, showing that staying consistent and working with strong producers can keep an artist relevant.
  • Armani Caesar (born 1989) – Entered the industry young but gained widespread attention after signing with Griselda in 2020.

These artists had one thing in common: they put in the work before turning 40, building organic fan bases, networking, and proving their worth in the industry long before mainstream success.

Artists Who Started Their Rap Careers After 40

While less common, some artists have attempted to launch rap careers after 40. The challenge is immense, breaking into an industry that thrives on youth-driven content, energy, and cultural trends is not easy.

Artists Who Started Their Rap Careers After 40

While less common, some artists have attempted to launch rap careers after 40. The challenge is immense, breaking into an industry that thrives on youth-driven content, energy, and cultural trends is not easy.

  • MF Doom – While active in the 1990s, his career saw a resurgence in his 40s due to his underground cult following.
  • Money Man (born 1986) – Gained recognition later in his career, but his financial literacy and business acumen helped sustain his relevance.

Why Pivoting at 40 Can Be a Power Move

For artists pushing 40 who have not built a solid foundation, pivoting is not giving up, it’s a strategic transition. Here’s why:

  • Sustainability – If rapping hasn’t become a full-time career by 40, it’s wise to explore other avenues in entertainment such as A&R, production, executive roles, or brand partnerships.
  • Diversification – Many successful artists over 40 expand into businesses, podcasting, film, and other ventures to maintain financial stability.
  • Authenticity – A 40-year-old artist competing with young rappers on trends that don’t match their lifestyle can appear inauthentic. Instead, mature artists can embrace storytelling, mentorship, or niche audiences.

Hip-Hop Career Realism in Conclusion

The hip-hop industry favors those who lay their foundation early. While there are always exceptions, it is rare for someone to start rapping at 40 and achieve financial success. However, this doesn’t mean music must be abandoned, it just means rethinking the approach.

For those truly dedicated to hip-hop, transitioning into executive roles, branding, or a genre shift (e.g., jazz, spoken word, podcasting) can be a power move rather than a loss.

Hip-hop is about evolution, understanding when to pivot can be the difference between chasing a dream and building a lasting legacy.