The Reality of Pursuing a Rap Career After 40: Strategy, Success, and Longevity

In the hip-hop industry, timing is everything. While some artists establish their careers early and maintain relevance into their 40s, others enter the rap game later in life. Understanding these trajectories provides valuable insight into the realities of success, longevity, and sustainability in hip-hop.

As a communications strategist and brand positioning expert, I’ve worked with artists and brands to help them navigate their careers effectively. The truth is, pivoting at 40 can be a power move, one that allows artists to transition into more sustainable careers rather than chasing an unrealistic dream.

Artists Who Achieved Success Before 40 and Sustained Their Careers

Many renowned hip-hop artists built solid careers before turning 40, allowing them to maintain longevity and evolve over time:

Mainstream Veterans with Decades of Longevity

  • Jay-Z (born 1969) – Released his debut album Reasonable Doubt at 26. By 47, his album 4:44 was critically acclaimed, showcasing his ability to evolve with age.
  • Eminem (born 1972) – Gained fame with The Slim Shady LP at 27 and has continued to release successful projects well into his 40s.
  • Snoop Dogg (born 1971) – Dropped Doggystyle at 22 and remains a cultural icon with a multi-faceted career.
  • Freddie Gibbs (born 1982) – Released his debut ESGN at 31, but had been grinding for over a decade prior, showcasing how sustained effort pays off.

Griselda and the Boom-Bap Resurgence

  • Westside Gunn (born 1982) – Co-founded Griselda Records in 2012 and released Flygod at 34, proving longevity is possible with a solid foundation.
  • Benny the Butcher (born 1984) – Gained prominence with Tana Talk 3 at 34, but had been building his craft long before mainstream recognition.
  • Boldy James (born 1982) – Released his debut at 31, showing that staying consistent and working with strong producers can keep an artist relevant.
  • Armani Caesar (born 1989) – Entered the industry young but gained widespread attention after signing with Griselda in 2020.

These artists had one thing in common: they put in the work before turning 40, building organic fan bases, networking, and proving their worth in the industry long before mainstream success.

Artists Who Started Their Rap Careers After 40

While less common, some artists have attempted to launch rap careers after 40. The challenge is immense, breaking into an industry that thrives on youth-driven content, energy, and cultural trends is not easy.

Artists Who Started Their Rap Careers After 40

While less common, some artists have attempted to launch rap careers after 40. The challenge is immense, breaking into an industry that thrives on youth-driven content, energy, and cultural trends is not easy.

  • MF Doom – While active in the 1990s, his career saw a resurgence in his 40s due to his underground cult following.
  • Money Man (born 1986) – Gained recognition later in his career, but his financial literacy and business acumen helped sustain his relevance.

Why Pivoting at 40 Can Be a Power Move

For artists pushing 40 who have not built a solid foundation, pivoting is not giving up, it’s a strategic transition. Here’s why:

  • Sustainability – If rapping hasn’t become a full-time career by 40, it’s wise to explore other avenues in entertainment such as A&R, production, executive roles, or brand partnerships.
  • Diversification – Many successful artists over 40 expand into businesses, podcasting, film, and other ventures to maintain financial stability.
  • Authenticity – A 40-year-old artist competing with young rappers on trends that don’t match their lifestyle can appear inauthentic. Instead, mature artists can embrace storytelling, mentorship, or niche audiences.

Hip-Hop Career Realism in Conclusion

The hip-hop industry favors those who lay their foundation early. While there are always exceptions, it is rare for someone to start rapping at 40 and achieve financial success. However, this doesn’t mean music must be abandoned, it just means rethinking the approach.

For those truly dedicated to hip-hop, transitioning into executive roles, branding, or a genre shift (e.g., jazz, spoken word, podcasting) can be a power move rather than a loss.

Hip-hop is about evolution, understanding when to pivot can be the difference between chasing a dream and building a lasting legacy.

I’m Excited to Be Part of the Buzz at Streetz 95.1!

ATLANTA & CHICAGO-Big news from Streetz 95.1đŸ“» we’re kicking off the end of the year with a huge surprise 😳! Media mogul and entertainer Nick Cannon will be guest hosting the nationally syndicated morning show, Yung Joc & The Streetz Morning Takeover, on December 26 and 27.

This iconic show, featuring Yung Joc, Mz Shyneka, and Shawty Shawty, is a staple in urban radio for its humor, entertainment, and fan-favorite segments like The Date Dilemma, Are You Smarter Than Yung Joc, and Love Doc Joc. Having Nick Cannon bring his charisma and energy to the mic makes this a can’t-miss moment for our listeners!

As the newest Account Executive đŸ‘©đŸœâ€đŸ’Œ at Streetz 95.1 FMđŸ“», I’m proud to play a role in connecting you to these exciting opportunities. From creative advertising strategies 📈 to fostering community engagement, I’m here to ensure the brands and businesses I work with align with the dynamic energy we deliver on-air đŸŽ™ïž đŸ“» every day.

What This Means for You:

If you’re a business owner or entrepreneur, now is the perfect time to collaborate with us. With Nick Cannon’s guest appearance creating buzz and our highly engaged audience, this is your chance to reach listeners who are tuned in and ready to connect.

Here’s How We Can Work Together:

  • Advertising Opportunities: Let me help your business shine with creative campaigns that resonate with our audience.
  • Brand Collaborations: Align your brand with one of the nation’s most celebrated morning shows.
  • Community Impact: Partner with Streetz FM to reach urban communities authentically and effectively.

Don’t miss this special edition of Yung Joc & The Streetz Morning Takeover on December 26 and 27. Stream worldwide via The Streetz App or tune into 95.1 FM đŸ“» or 105.1 FM đŸ“» for HD. Let’s close out 2024 with high energy, culture, and excellence that Streetz 95.1 FM đŸ“» brings every day!

Feel free to reach out if you’d like to learn more about how we can work together. Let’s amplify your message and connect with the people who matter most!

Stay tuned for more updates from me 😊, Briyana Kelly, your partner in empowering urban culture through communications and creativity.

Thanks to Trey Da Choklit Jok for connecting me! Catch Trey live On-Air đŸŽ™ïž weekdays 3 PM-7 PM😊

Honoring Nikki Giovanni: A Legacy of Empowerment and Activism

Nikki Giovanni, the iconic poet and educator, passed away on December 9, 2024, leaving behind a powerful legacy that shaped both literature and activism. A prominent voice in the Black Arts Movement, her poems like Ego-Tripping and Nikki-Rosa boldly addressed racial identity and justice. Beyond her writing, Giovanni was an inspiring professor, advocating for empowerment and change. Known for her unapologetic spirit, Giovanni’s influence will continue to resonate, as her words remain a beacon of strength, resilience, and love for generations to come.

Rest well and may the ancestors receive you.

The Latest in Hip-Hop: Diddy & Jay-Z Faces Explosive New Lawsuit Over Alleged Sexual Assault of a Minor in 2000

In the latest chapter of what’s quickly becoming one of the most shocking scandals in entertainment, Sean “Diddy” Combs & Jay-Z is facing new legal trouble. A civil lawsuit filed under New York’s Adult Survivors Act alleges that Diddy & Jay-S raped a 13-year-old girl during a post-MTV Video Music Awards party in 2000.

The anonymous plaintiff, now 37, claims she was drugged at the party and later assaulted by Combs and another unidentified male celebrity. According to the suit, a well-known female celebrity allegedly stood by and watched the attack happen. These are serious allegations that have cast an even darker shadow over Diddy, who’s already been accused of sexual abuse in multiple other lawsuits over the past

The Accusations in Context

This latest case isn’t an isolated incident, it’s one of several lawsuits filed against Diddy under New York’s Adult Survivors Act. The law, which temporarily extended the statute of limitations for survivors to bring forward cases of sexual abuse, has opened the floodgates for long-hidden accusations in the entertainment world.

Diddy is also grappling with federal sex trafficking charges and remains in custody after being denied bail twice. While his legal team continues to deny all allegations, the number of claims stacking up against him paints a troubling picture. The story is still unfolding.

What About Jay-Z?

Reports didn’t mention Jay-Z in connection with earlier filings on October 20, but the latest refiled lawsuit on December 8 naming Jay-Z, does directly implicate him in this case. This leaves questions hanging about whether other figures in the industry will be dragged into the legal drama.

His legal team released a statement via Roc Nation on X:

PR Team’s Communications
Lawyer of Plaintiff ‘s Response via X.

Why This Matters

For years, the hip-hop industry (and many others) have been dogged by rumors of abuse, exploitation, and unchecked power. Now, with lawsuits like this coming to light, the culture and society are being forced to reckon with its darker side. The allegations against Diddy don’t just implicate him but they raise concerns about how power, wealth, and influence have shielded people from accountability for decades.

As this story develops, it’s clear that these accusations are bigger than Diddy & many in power, it’s a human rights issue.It’s about a systemic issue that has harmed too many people for far too long.

We’ll be watching as the court proceedings unfold. Justice, it seems, is finally knocking at the door of the elite but let’s hope it doesn’t just clean out the predators in Hip Hop only.

Sources: NBC News, CrimeOnline, People,

Mama Cecile  Johnson thoughts on Day 8 Women’s Conference Oct 26, 2024 â€“

Will the legacy of our generation be a series of broken promises?

Nelson Mandela

Mama’s  talk today  highlighted a number of ways African women had become to their detriment. From their relationship with each other to the role mothers and mothers-in-law now played, which is usually seen as negative. I was surprised to learn how negative mother-in- laws were seen as that had not been my expectation as we in the West see African families in a more positive way.

When she spoke of the challenge of the “feminine, that up to now, we have never had women solving the problems of women or humanity.” And how this disconnection came about it was a sad awakening for many.  

The lack of a female messiah was another observation raised, as well as a call for women who could help to address the needs of women to the Kings, Queens and First Ladies of Africa. A continent where few women seemed to rule. She asked why? Why did we think we should not and why were we not capable? She correctly highlighted that men have been making the decisions for the continent and it was clear that the outcomes were poor. She saw this as women becoming cowards, because here they were blaming men for everything but not standing up and demanding their right to do something about it. Taking control of their destiny required their action not someone’s approval. And failure to take action would mean that eventually women’s lives would get worse not better.

She tied this to the lack of women identified as Messiahs and the need for women to become messiahs. Why did we accept that only men could be a messiah? Why did we mimic other races in everything  except success, and look at the outcomes. As she cataloged our bad behavior as women she asked the question,  â€œWith the beginning of a Renaissance: Was it our  choice to make new history or repeat history.”

I want to thank Mama for her message today on the courage lacking in our women today. It’s an observation I have also made in my years as an activist. When I would go before the School Board or community groups to speak about our failing schools and children I would tell community members that being a woman, a mother, someone who carried a child 9 months in the belly, suckled and raised that child, who else should speak on behalf of our children? Who else should be upset when a police officer who did not know your child, abused or killed them? I found it very frustrating how Black women in the USA were the only women who were expected to not feel for their children, themselves or their communities. So I spoke up.


When I hear you speak on the observations I myself have made as to the state of our affairs it makes my blood boil. And I heard your request and want you to know, sign me up. For you are correct when you say. “who but women should speak on women’s behalf?” Who should call our sisters out, and model the behavior needed while empowering women to be the change they wish to see in their lives? That has always been my motto. I AM the change I wish to see.

In 2013 I did my Master’s Thesis on Maternal Mortality in Africa (“DISCRIMINATION TO DEATH” Exploring the Issue of Maternal Mortality in Africa).  It was part of my research as I looked at so many factors (The MDGs) impacting African life which the world did not seem to care about.

My passion for Africa was born a long time ago my children say, but for me it became crystal clear when I attended a Global Poverty Forum in Denver, Colorado in 2008 and heard one of the speakers proclaim “that in the year 2050, the average income for the US would be $90,000, the average income for China and India would be $45,000 and the average income in Africa would be $1,800. And that Africa had the richest resources in the world.” Immediately I questioned, how could that be, that forty two years from now the world’s expectation for Africa would be so low? How could it be that the richest continents inhabitants could still be so poor?  Who was using the resources and what was causing this delay in Africa’s development?

There began a quest for me to understand more about this continent called Africa, one whose portrayal always links the mind to images of corrupt leaders, strongman dictators, military coups, civil war, HIV/AIDS, malaria, disease, starvation, malnutrition, dying children, lack of infrastructure, foreign debt and genocide. Yet Africa has the richest resources in the world, so why weren’t they being used to benefit her people?

Even as I documented so many challenges I had to focus on one item for my thesis and so I chose Maternal Mortality In Africa, because the numbers were so outrageous (US 11/100,000 live birth- white /33/100,000 Black and in Africa many places over 500 -900/100,000 even as some of the things impacting us now our ancestors had already conquered hundreds of years before. Like C- sections.) It was clear to me no one cared about Black women dying in Africa, similar to the response in the US, where the death rate was minuscule compared to Africa, but still disproportionate.

And it broke my heart that Nelson Mandela  in 2002 asked “will the legacy of our generation be a series of broken promises?” and that from then they had already predicted Africa would not meet its Millenium Development Goals by 2015, with 13 years to go. I am here to say YES, that is Africa’s legacy, “A whole series of broken promises” “ organized chaos” and incompetent and disingenuous leadership.  And we should be ashamed to have allowed it to get so bad.

My presentation on why we need an African Development Plan looks at these critical issues, health, education, infrastructure etc. and lays out some of the things needed to unite our people around common causes concerning us. Even designing something we labeled as a Kingdom Project as short term solutions to restoring Kingdom relevance on the continent.

I know your frustration for I have created and sent my work to fools claiming they were interested in development of our people and most of them were men, happy with their big titles and positions who were accomplishing nothing.  It has been a frustrating journey, so I am happy to meet you and Baba. Your passion is my own and your effort is similar to mine except yours is spiritual and I had not included that in my calculations even as I would say “this is a spiritual war we are fighting.” It took this last year training under Rev Kwame to understand what that truly meant.  Its as if my mouth would speak hoping my ears would hear.  Thank God it’s hearing now.

I am here to sign up for your classes and efforts and help create the plan of action. I agree we need to say and do more and I don’t lack courage.  It is a joy to finally meet some people of true courage and big hearts. Who have lived experience, not just book knowledge.  

Your summary of the situation was very sad. The mechanization of sex, children, lovers, lack of desire for each other, replacement of humanity with toys and robots.  How far we have sunk these last few decades as others have risen and our population of consumers are enamored with all of this foolishness, to our detriment.

So thank you Mama for once again being a breath of fresh air. Do not cry anymore for some of us are here to help you.  We heard your cry and we do plan to do something about it.

Love you Mama, I hear your heart.

Your daughter,


Cecile

Visit Mama Cecile’s website, here’s the original version.

Culturally Connecting with the Puerto Rican Cultural Center on Art Therapy

Chicago, IL-In a Garden across the street from the Puerto Rican Cultural Center, hosted by Zaire, we gathered in the name of love, culture, and therapy. As modern-day social workers, we must have our work-life balance because we’re out here during the year combating crisis in our communities’ culture and helping to shape the new world into a better place.

I received an invite from an associate who also happens to be a close friend of mine earlier this week, and I was happy to attend and network even though it was a brief session. That’s really all you need for painting or any form of therapy.

Art Therapy

Art therapy is significant for several reasons. It provides a creative outlet for individuals to express themselves, explore their emotions, and process trauma or stress in a non-verbal way. It can help improve mental health by fostering self-awareness, reducing anxiety, and enhancing overall well-being. Additionally, it can aid in communication, especially for those who find it challenging to express their feelings verbally. Overall, art therapy offers a unique approach to healing and self-discovery.

Healing Creativity and Working Through Emotions of Grief

Art therapy can be particularly beneficial for individuals who are grieving because it provides a safe space to express complex emotions that may be difficult to articulate verbally. Through various artistic mediums such as painting, drawing, or sculpture, individuals can externalize their feelings of loss, sadness, anger, or confusion.

Engaging in the creative process allows them to explore and make sense of their grief journey at their own pace. Creating art can also serve as a distraction from overwhelming emotions and provide a sense of control during a time of upheaval.

Furthermore, art therapy encourages reflection and introspection, helping individuals gain insight into their grief experiences and find meaning in their loss. Group art therapy sessions can also offer a supportive environment where participants can connect with others who are going through similar experiences, fostering a sense of community and validation.

Overall, art therapy can facilitate the grieving process by promoting emotional expression, coping skills, and a sense of healing and renewal.

Embracing a New Chapter: My Journey with Illinois School District 163 as a Communications Specialist

Photojournalist: TSA Media @ Tim Streetz Winter Solstice Release Party

Dear School District 163 Community,

I am thrilled to embark on a new chapter of my professional journey as the Communications Specialist for School District 163 handling all your public relations & communications needs. From the moment I stepped foot into our vibrant community, I knew that I was stepping into a world of boundless possibilities, where every interaction, every conversation, and every connection has the power to make a difference.

Joining School District 163 fills me with an overwhelming sense of excitement and purpose. As someone deeply passionate about effective communication and community engagement as a social scientist, engineer, and entrepreneur, I am eager to leverage my skills and experience to serve our district and support its mission of academic excellence and student success.

Communication is at the heart of everything we do, and I am committed to ensuring that our voices are heard, our stories are shared, and our community is united. Whether it’s through crafting engaging content, managing our digital platforms, or collaborating with stakeholders, I am dedicated to fostering open, transparent, and meaningful communication across all levels of our organization.

But beyond the day-to-day tasks and responsibilities, what truly excites me is the opportunity to be of service to each and every member of our district. Whether you’re a teacher, a parent, a student, or a community member, know that my door is always open, and my ears are always ready to listen. Your ideas, your feedback, and your concerns matter, and I am here to support you in any way I can.

As we embark on this journey together, I am filled with hope, optimism, and a deep sense of gratitude for the opportunity to serve such a dynamic and diverse community. Together, let us embrace the challenges, celebrate the successes, and continue to build a brighter future for School District 163.

I look forward to getting to know each of you, learning from your experiences, and working together to make our district the best it can be. Together, we are stronger, together, we can achieve greatness.

Below is some general information on my system and ways that we can collaborate.

Thank you for welcoming me with open arms, and I am honored to be a part of this incredible community.

Gratitude,

BK
Communications Specialist

Experience the Ultimate Sunday FĂȘte: “Secret Sundaze Social Brunch” in Chicago

Chicago, IL — Feb. 20, 2024— Get ready to indulge in a culinary and cultural extravaganza like no other with the launch of the “Secret Sundaze Social Brunch” in Chicago. This exclusive event series, the first installment presented by I Vibe Hard LLC in partnership with Feed The Hood NFP, invites guests to savor gourmet cuisine, enjoy live entertainment, and support a worthy cause on a Sunday afternoon.

Event Details

  • Secret Sundaze Social Brunch
  • A secret location in the Chicagoland area (secretly revealed to confirmed guests)
  • February 25,2024, from 4:00 PM – 8:00 PM

RSVP HERE

An Unforgettable Experience:

The “Secret Sundaze Social Brunch” promises to be a celebration of food, music, and community spirit. Guests will be treated to a curated menu featuring brunch favorites and delectable appetizers, prepared by local chefs and artisans. Sip on complimentary drinks while enjoying live performances by talented musicians and artists or entertainment professionals, creating a vibrant atmosphere that’s perfect for unwinding and socializing with friends and fellow brunch enthusiasts.

Supporting a Worthy Cause:

In partnership with Feed The Hood NFP, a nonprofit organization dedicated to fighting socioeconomic insecurity in the Chicagoland area, a portion of the proceeds from each event will directly support their mission. By attending the “Secret Sundaze Social Brunch,” guests not only indulge in a luxurious brunch experience but also contribute to making a positive impact in the community.

Tickets and Pricing:

  • Standard Ticket: $25 per person (includes entry and one complimentary drink)
  • Deluxe Ticket: $45 per person (includes entry, one complimentary drink, and a selection of appetizers)

Executive Partners for this Installment:

I Vibe Hard LLC, a leading events and entertainment company known for their innovative and immersive urban experiences, joins as executive partners for the “Secret Sundaze Social Brunch.” With their expertise and passion for creating unforgettable moments, I Vibe Hard LLC adds an extra layer of excitement and creativity to the event, ensuring guests have an unforgettable experience from start to finish.

Join Us at the Table:

Don’t miss your chance to be part of this exclusive culinary journey and support a meaningful cause. Tickets are limited, so secure your spot today by visiting our page.

About Feed The Hood NFP:

Feed The Hood NFP is a grassroots organization committed to addressing socioeconomic insecurity and promoting community empowerment in Chicago’s underserved neighborhoods. Through innovative programs and partnerships, Feed The Hood NFP strives to create sustainable solutions and foster a more social equitable system for all.

@PNBRock Shot and Killed at Roscoes in South LA During Robbery

Real name Rakim Allen, PnB was transported to the hospital at 1:59 PM and pronounced dead after being involved in a robbery at 1:15 PM at the famous eatery Roscoes Chicken 🍗 and Waffles 🧇 located on Main Street and Manchester Avenue where he was dining with his girlfriend who’d posted a location tagged photo on Instagram allegedly an hour before the assault according to a law enforcement captain in Los Angeles, by the name of Kelly Muniz (Los Angeles Times; Draughorne & Winton).

It was a video posted of the artist laying in a pool of blood by a witness, and a witness also said that the suspect approached PnB while he was dining. This happen earlier today, Monday afternoon.

It was reported that the suspect waved a gun inside the restaurant and demanded items from PnB, sources said he was targeted for his jewelry, he then shot him and ran out the side door to a getaway car 🚙 and then fled the scene. It is unclear how the assailant got the location but it is assumed that it could have been from his girlfriend’s post, a patron or a employer.

If you’re at a certain status or you wear expensive items be sure you have standard rules of engagement, carry protection, and make sure you travel safe. You never know what could happen. It’s unfortunate that this happen to PnB, he would have been 31 December 9 of this year.

I send my condolences 💐 to his family and loved đŸ„° ones.